Small Business Technology
It is no secret to anyone that the economy is affecting every portion of the business sector. But most of the so called experts are ignoring the backbone sector of our country....small business owners. It is these small business owners that collectively employ the most employees , contribute the most to the spending channel of our economy and provide the most services that other small business owners need. As a small business consultant, I continue to wonder in amazement the number of business owners who do not or refuse to leverage available technology to not only run their own business efficiently but also use technology to actually reduce costs. I recently was asked to consult with a local, yet popular optician who has been running a well respected and successful business for over 20 years. Why did he call me? He was looking for a way to bring in more customers and increase business as a way to offset rising costs for his products and services. Here is just a sample of what I f