Youtube on Fast Learning Curve

 Youtube is one my favorite sites, I'm sure it may be one of your favorite sites as well. I came across a video earlier today which featured one of the co-founders of the largest internet video hosting site and he explained how they have dealt with copyright issues, in particular, Viacom.



Viacom and YouTube were engaged in a major copyright battle for months over the 'illegal' use of copyrighted material which was being uploaded on to the site. You and I both know just how easy it is to upload any old video on to YouTube within the click of a button so copyrighted material is bound to happen. After watching the video which I have enclosed in the resource box, you can understand what the train of thought of YouTube actually is. They see YouTube as a platform for advertising and instead of trying to battle with numerous companies over copyright they would rather join forces and reach the consumer easier. To advertise on YouTube would be so effective and would be so easy to get in touch with your target audience as quickly as possible.


Just think how much bandwidth and storage YouTube must spend money on a month! The cost would be absolutely incredible, the video touches on this subject but no figure is actually given yet I think it could be in the region of at least $1M a day!


This video is a good little insight to how YouTube works, how far it has come over the years and where they see the site in years to come.


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http://news.bbc.co.uk/1/hi/programmes/click_online/7702732.stm


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